🕵️‍♀️ SWOT & Order™ Summit

October 14–15, 2025 | Online | Multi-Streamed Live *times are EST

The SWOT & Order™ Summit isn’t your typical business event. Inspired by the world of true crime investigations, we take a bold look at business Strengths, Weaknesses, Opportunities, and Threats—and bring them to the surface with clarity and action.

This October, we’re curating an all-star lineup of speakers who can deliver powerful, practical, and inspiring sessions for an audience of entrepreneurs, coaches, consultants, and small business leaders who are ready to stop “winging it” and start making strategic moves.chatter social.png

Autopsy Your Business Strategy—Find the Truth, Fix the Gaps, Grow with Confidence.

Two focused days of real-world strategy taught through the lens of Strengths, Weaknesses, Opportunities, and Threats—with interactive sessions, live hot seats, and actionable playbooks you can use immediately.

And here’s the twist: This event will be turned into a book, powered by PodToBook.ai. Your insights, participation, and even speaker highlights could make their way into a published work launching in early 2026.

What You’ll Learn

Strengths: Identify what to double down on and how to operationalize your edge.
Weaknesses: Spot hidden drags (marketing, systems, staffing, cash flow) and create a 30-day fix plan.
Opportunities: Map new revenue, partnerships, and visibility—without chasing shiny objects.
Threats: De-risk your business: fraud, compliance, tech shifts, cybersecurity, reputation hits.

Why This Summit is Different

Most summits end when the livestream wraps. This one lives on—because your ideas and the expert sessions will be compiled into the official book, SWOT & Order™: The Summit. Thanks to PodToBook.ai, the only platform that turns podcasts and events into books, this isn’t just another event… it’s part of a published legacy.

Format & Experience

Streamed LIVE on LinkedIn, Facebook, X, YouTube and Chatter Social.

Community Q&A and guided implementation between sessions

Speaker Schedule:

DAY 1 – Tuesday, October 14, 2025

9:00 – 9:45 AM → Shaun Whynacht (Kickoff)
Marketing Automation & Small Business Efficiency

10:00 – 10:45 AM → Emelie Capshaw
From Weakness to WOW: Turning Your AI SWOT into Strategy

11:00 – 11:45 AM → Jane Mitchell
Stop Collecting Cards, Start Collecting Clients

12:00 – 12:45 PM → Julie Lokun
You F'd up: NO BS Guide to Building Your Brand Again

1:00 – 1:45 PM → Leah Garcia

Wealth Today. Dynasy Tomorrow

2:00 – 2:45 PM → Dr. Karissa Thomas
The Science of Strength: Aligning Mindset, Strategy & Well-Being

3:00 – 3:45 PM → Jennifer McKenna
Strategic Flow: Balancing Growth, Alignment and Leadership Clarity

4:00 – 4:45 PM → Beth Ellis
Unlocking Team Potential: The SWOT Behind Sustainable Success

5:00 – 5:45 PM → Accessibility Panel (led by Annelie Roux)
Designing Access: Building Inclusive Spaces for Every Strength

DAY 2 -Wednesday, October 15, 2025

9:00 – 9:45 AM → GA Pimpletown (Kickoff)
Leading Out Loud: The Power of Courageous Communication

10:00 – 10:45 AM → Jen Bullington
Storyselling in the SWOT Model

11:00 – 11:45 AM → Richard Blank
Culture, Communication & Conversion: Leadership Lessons from the Call Floor

12:00 – 12:45 PM → Alex Dumas
Speak Up, Stand Out! Build Unshakable Confidence to Lead With Impact and Influence

1:00 – 1:45 PM → Llance Kezner
Operations that Stick: Turning Weaknesses into Scalable Systems

2:00 – 2:45 PM → Brandon T. Moore
Operation and Production Management Efficiency

3:00 – 3:45 PM → Jessica Hammock
Breaking Trauma Bonds to Build Business

4:00 – 4:45 PM → Jennifer Jensen
Too Close to the Case: How Authentic Leaders Step Back to Architect Forward

5:00 – 5:45 PM → Heather Kidwell
Burnout Isn’t the End – It’s a Signal to Begin Again

6:00 – 6:45 PM → Chris Carter (Closing Session)
Is Your Strategy a Spy? What Smart Leaders Can Learn from Smart Devices